BRAINYQUOTE
✷
A short animation showcasing a quote.
CLIENT
BRAINYQUOTE (MOCK PROJECT)
PROGRAMS
PHOTOSHOP + AFTER EFFECTS + D-ID REALITY
ROLE
ANIMATOR + DESIGNER
DURATION
4 WEEKS
THE CHALLENGE
Create a 5-15 second animation of a BrainyQuote to "captivate quote lovers of all ages.” The final deliverable should be adaptable to multiple aspect ratios for social media.
The chosen quote:
“A computer would deserve to be called intelligent if it could deceive a human into believing it was human.” — Alan Turing
KEY POINTS
Typography should be a primary focus
Audience is students + educators + researchers
Visuals should highlight the theme of deception
Key Words: Intelligent + Computer + Human
PROCESS WORK
⦿ TIP: CLICK EACH IMAGE TO VIEW IT IN EXPANDED MODE
✦ RESEARCH
To get a better understanding of the context behind the quote, I studied the background of Alan Turing. He was a brilliant mathematician and one of the biggest contributors to the invention of the computer.
✦ INITIAL CONCEPTS
01 • MIMIC
In this concept, I explored the idea of deception and disguise, aiming to trick the audience into believing that they were seeing a human when in reality they are looking at a machine.
02 • POP UP AD
In this concept, I aimed for a more flashy, eye-catching approach by portraying the quote as a pop up advertisement. By visually comparing a computer to a suspicious pop up ad, I hoped to capture the quote’s message of deceit.
03 • LIGHT & SHADOW
In this concept, I wanted the text to use shadow as a disguise, symbolically representing how a computer disguises itself as intelligent. The type is etched into the sides of various mechanical objects and is hidden in the dark until the light reveals it.
04 • ARTIFICE
This direction further explores the theme of deception. Interesting compositions are implemented to create visual interest and provide more opportunities for expressive movement.
✦ ANIMATION DEVELOPMENT
During this stage, the biggest priority was handling pacing. I ultimately decided to change concepts midway through development to get a better end product.
MISC. ANIMATION TESTS:
FINAL DELIVERABLES
