CAN I
EAT THAT?
✷
A title sequence for a Netflix series.
CLIENT
NETFLIX (MOCK PROJECT)
PROGRAMS
PHOTOSHOP + AFTER EFFECTS
ROLE
ANIMATOR + DESIGNER
DURATION
4 WEEKS
[ TITLE SEQUENCE DONE IN COLLABORATION WITH AVA MELLER ]
THE CHALLENGE
Develop a title sequence for "Can I Eat That?" that creatively highlights the strange appeal of unconventional food. The final deliverable should be engaging on multiple rewatches and highlight the creative leads of the docuseries.
KEY POINTS
Engaging, clear style frames are important
Audience is Gen Z through millennials
Scene transitions are important
Key Words: Authentic + Surprising + Food
PROCESS WORK
⦿ TIP: CLICK EACH IMAGE TO VIEW IT IN EXPANDED MODE
✦ RESEARCH
We spent a lot of time discovering bizarre food sources during the pre-production phase so we could accurately depict them in our work. The food that caught our eye the most were lab grown meat, algae, bugs (crickets, mealworms, tarantulas, etc.), and sea urchins!
✦ INITIAL CONCEPTS
01 • RECIPE FOR A PETRI DISH
In this concept, we used a method of substitution to normalize the concept of unusual food. Throughout this story, a meal is prepared but instead of typical ingredients such as flour, spices, and chicken there is crickets, algae, and lab grown meat.
02 • GO AGAINST THE GRAIN
In this concept, we wanted to show a journey across all chapters of the docuseries. To accomplish this, we created a series of environments based around algae, lab-grown meat and bugs and had a series of organic symbols travel through them all.
03 • CHEW ON THIS
In this concept, we decided to put a focus on data visualization to provide fun opportunities for typography and imagery to support each other. Additionally, all factoids served as fun Easter eggs foreshadowing the upcoming show.
✦ LOOK DEVELOPMENT
Style Frames Galore! Early on it was apparent that we needed to nail down our style frames efficiently and effectively. My teammate and I focused on delivering as many visual directions as possible before moving into animation.
✦ ANIMATION DEVELOPMENT
During this stage, we focused on interesting movement between frames. Our priority was fun, zesty motion The workload was divided in half: I animated the first three scenes and Ava animated the last three scenes.
FINAL DELIVERABLES
✦ ADDITONAL GRAPHICS
