HAROLD AND THE
PURPLE CRAYON
✷
Key art for a feature length film.
CLIENT
SONY (MOCK PROJECT)
PROGRAMS
PHOTOSHOP + AFTER EFFECTS + CINEMA 4D
ROLE
ANIMATOR + DESIGNER
DURATION
4 WEEKS
THE CHALLENGE
Develop animated key art for the upcoming film "Harold and the Purple Crayon." The final must be available for display at times square and stand out against a busy, cluttered environment.
KEY POINTS
Adaptable to multiple aspect ratios
Appeals to parents just as much as kids
Release date must be prominent
Minimalistic design language
PROCESS WORK
⦿ TIP: CLICK EACH IMAGE TO VIEW IT IN EXPANDED MODE
✦ RESEARCH
I used preproduction time to research the visual language associated with the "Harold and the Purple Crayon" franchise and figure out what an audience expects from an adaptation. The branding is very simplistic and uses purple dominantly. “TR Kids” or a serif font is often used for typography.
(Original book, 1955)
“Harold and the Purple Crayon”
(Television series, 2001)
"Harold and the Purple Crayon"
(Simpsons couch gag, 2010)
“The Bob Next door”
(Puppet show, 2019)
"Harold and the Purple Crayon"
✦ INITIAL CONCEPTS
01 • CRAYON WONDERWORLD
In this concept the scale of the crayon is exaggerated, revealing various doodles inspired by Harold’s fantasy world within its purple borders. As a result, the world feel much more limitless and exciting.
02 • HEROIC KNIGHT
In this concept, an iconic shot is developed of Harold, crayon raised as if it were a sword, heroically posing against the monster to rescue his friend.
03 • ENDLESS OPPORTUNITIES
In this concept, Harold is running in full stride, trailing his crayon behind him. As he does, the crayon conjures up images of castles, dragons, and all other sorts of wonderful things.
✦ LOOK DEVELOPMENT
After pitching my ideas, I received feedback and incorporated my art director’s notes into some basic concept sketches to test out more engaging directions.
✦ ANIMATION DEVELOPMENT
For the first pass, I aimed to create a poster that would act as the foundation for the look and feel of upcoming passes. Focus was placed into ensuring that every element was clear and readable.
ANIMATING A 3D MODEL WITHOUT RIGGING:
FINAL DELIVERABLES