WHAT IS
MOTION DESIGN?
✷
A multimedia typography animation based on motion design.
CLIENT
RINGLING COLLEGE OF ART + DESIGN (MOCK PROJECT)
PROGRAMS
PHOTOSHOP + ILLUSTRATOR + AFTER EFFECTS + REDSHIFT + CINEMA 4D + UNREAL ENGINE
ROLE
ANIMATOR + DESIGNER
DURATION
3 WEEKS
THE CHALLENGE
Create a brief animation explaining the concept of motion design. The visuals should be diverse to reflect the versatility of the industry and also energetic enough to grab the viewer's attention.
KEY POINTS
Clear and readable
0:15 duration
Typography focused
16:9 aspect ratio
PROCESS WORK
⦿ TIP: CLICK EACH IMAGE TO VIEW IT IN EXPANDED MODE
✦ storyboard + sketch
I began by sketching out multiple concepts and pitched them to my colleagues for review. After settling on a direction, I revised my initial sketch and used it as an outline for production.
✦ production
Each letter was built separately, then composited together for the final animation. My initial sketch was crucial in coordinating the typography across multiple programs/files. I also changed certain letters drastically during this stage to better suit the final deliverable.
✦ FINAL COMPOSITE
After finalizing the letters, I composited them into After Effects. I made a few notable adjustments in post such as animating the letter assets in the final scene and changing the colors of "Y" and "T."
